Dan Russell : 2010 Plenary Session


Wednesday, April 28, 2010
Location: Fisher Conference Center, Arrillaga Alumni Center

"The Practice of Design in the Age of Analytics"


Design has been traditionally practiced as an intuitive art, the direct transmission of design knowledge and ideas into artifacts which are then used and maybe/maybe-not evaluated. With the advent of web-apps, constant and continual data feeds can allow the designer to watch how UIs are used, or not-used, in the wild. How can designers use this kind of feedback to change their practices? How can an organization adopt continuous feedback to improve their performance? In this talk I'll describe a bit of how Google uses data analytics to help understand UIs in testing and in deployment.


Daniel M Russell is a research scientist at Google where he works in the area of search quality, with a focus on understanding what makes Google users happy in their use of web search. He studies how people do their searches, trying to understand the most common traps and pathways to successful Google use. Dan has been a researcher at IBM's Almaden Research Center, Apple's Advanced Technology Group and Xerox PARC. He received his BS in ICS from UCI. His PhD is from the time before the world-wide web at the University of Rochester. Dan remembers a time when email addresses didn't end in .com or .edu (let alone .org). He enjoys long distance running, making music and word play, becoming disgruntled when he can't do all three in one day.