Rong Yan : 2012 Plenary Session


Tuesday, April 3, 2012
Location: Fisher Conference Center, Arrillaga Alumni Center

"Large-Scale Social Media Mining in Facebook"
10:45am - 11:15am


We are living in a revolutionary age, witnessing the next-generation social media emerged in astounding volume and rich formats. As part of this revolution, Facebook has grown into the most popular social networking sites in the world today with over 800 million active users. The rapidly grown, efficiently delivered, massively contributed and incrementally socialized media content has fundamentally reshaped the ways for human to learn about this world, express their thoughts and interact with one another. This social breakthrough has led to uncharted opportunities for data-mining millions of users to gain insights about user identities, social behavior and influence patterns. To aid audience tapping into this emerging social world, this talk presents statistics and key insights for the human behaviors on Facebook. It also investigates several data mining, analysis and prediction techniques in Facebook to harvest the crowd intelligence supported by real-world case studies on the "big" social media data including status update, images, videos and friendship.


Dr. Rong Yan is currently a Research Scientist in Facebook. He was a Research Staff Member in the IBM T. J. Watson Research Center from 2006 to 2009. Dr. Yan received his M.Sc. (2004) and Ph.D. (2006) degree from Carnegie Mellon University's School of Computer Science. His research interests include social media mining, large-scale machine learning, data mining, multimedia retrieval, and ads optimization. Dr. Yan received the Best Paper runner-Up awards in ACM Multimedia 2004 and ACM CIVR 2007. He has received the IBM Research External Recognition Award in 2007. He led the technical efforts for building the face detection / recognition service in Facebook, and also designed the automatic video retrieval system that achieves the best performance in the world-wide TRECVID evaluation in 2003 / 2005. Dr. Yan has authored or co-authored 5 book chapters and more than 60 international conference and journal papers. Dr. Yan has served or is serving as co-chairs for 10 conferences / workshops and as a Program Committee member in more than 40 ACM / IEEE conferences. Dr. Yan gave tutorials and guest lectures at several major conferences and universities.